Twitter’s outsized role during COVID-19 is simultaneously absurd and expected. Known for hot takes, insults and character limits, Twitter hardly seems suitable for comms during an international pandemic.
But as CEO Jack Dorsey knows, Twitter’s speed and reach are why power users such as President Donald Trump use it. It’s also why Twitter took on the fact-checker role, adding warning labels and deleting tweets to address COVID-19 misinformation. For example, Twitter nixed a Trump tweet in August about the coronavirus U.S. death toll, a move that won the praise of vaccine advocate Ethan Lindenberger. It’s also been ramping up such labels as the presidential election draws closer.
The company’s internal policies also generated headlines. Twitter was one of the first major companies to send employees home, and it was also an early adopter of a general work-from-home policy, announcing that some staffers will work remotely permanently after COVID-19 restrictions are eased. It also gave all employees $1,000 for work-from-home supplies.