Founder, KevinMD website
Social media doctors are on the rise. One of the pioneers was social media physician and speaker Dr. Kevin Pho, who founded the website KevinMD in 2004. His site began as a way for him to answer and clear up common questions and misconceptions he heard from patients. Pho published one of his first posts after Vioxx, an anti-inflammatory made by Merck, was recalled, because he had a lot of patients taking the drug. To his surprise, one of them found the post and thanked him for it. “That’s when I realized blogs, and later social media, could be used to connect with patients outside the exam room,” he says.
Today, KevinMD receives over 3 million monthly page views; physicians, advanced practitioners, nurses, medical students and patients share their insight and tell their stories. Pho, who received his medical degree at Boston University School of Medicine and practices primary care in Nashua, New Hampshire, also has over 250,000 followers on Twitter and Facebook. Pho maintains an active presence on Twitter and YouTube.
A regular on the speaker circuit, he talks at conferences, including the DTC National Conference and eDTC Revolution, primarily on how the industry can use social media to connect more effectively with patients. His columns regularly appear in USA Today, where he is a member of the editorial Board of Contributors, as well as CNN.com and The New York Times. His opinion pieces highlight the challenges everyday doctors face, ranging from the primary care shortage to the epidemic of physician burnout.