VP of corporate communications, Rite Aid
Jeff Olson joined Rite Aid as comms head in April, shortly after Heyward Donigan was named Rite Aid’s CEO and Jim Peters was selected as COO. Olson told PRWeek that the comms team is building “a whole new” Rite Aid in partnership with the leadership team. “We are looking to modernize comms, which will include more rich media content and more storytelling and the ability to have two-way conversations with customers and employees,” he said.
Olson has been helping the company to support employees on the front lines with COVID-19. Previously, Olson was a senior partner at ICF Next, EVP at Olson Engage and McDonald’s senior director of communications.