CEO, Publicis Health
Earlier this year, Alexandra von Plato was named Publicis Health’s first female CEO. At the Publicis Groupe division, she leads a team with expertise in advertising and branding, strategic planning, digital media and tech, science, and medicine — all focused on connecting healthcare brands with the people who need them.
As CEO, von Plato leads all of Publicis Health’s businesses worldwide. Previously, she was global group president for Publicis Health’s worldwide comms and media agencies. Von Plato’s promotion comes amid a larger transformation for Publicis Groupe, which has been breaking down its disciplines into four “solutions hubs.” Last year, the network rebranded from Publicis Healthcare Communications Group to Publicis Health.
Von Plato began her career as a TV and commercial producer, playing a key role in the creation of Current Communications, Medical Broadcasting Company, and Digitas Health LifeBrands. As a principal creative director, she has overseen creative development for initiatives for top pharma and wellness companies including Johnson & Johnson and Pfizer.