Global MD, healthcare, FleishmanHillard
Anne de Schweinitz has made this list before, which is no wonder. Since 2012, she’s been in charge of FleishmanHillard’s global healthcare practice. The job is a good fit, given her pedigree includes 15-plus years in healthcare communications.
But not all of her healthcare cred comes from her life within comms firms. She also spent time with University of California, San Francisco Medical Center.
De Schweinitz has been an advocate for creativity, arguing comms work can be creative even though the business is highly regulated.
In a blog post written after attending the Cannes Lions International Festival of Creativity, de Schweinitz discussed seeing “clever, human ideas from other industries brought to life with heart, humor, and, at times, breathtaking beauty.”
“With all the brainpower, experience, and eagerness to do the very best for our clients, why haven’t we managed to come up with anything close to the humanity and power of these winning ideas?” she wrote.