Charli D’Amelio has been using her vast influence for good amid the pandemic. In partnership with Procter & Gamble, she released a video on TikTok called the #DistanceDance as part of a campaign designed to encourage young people to stay home and social distance.
The activation led to the creation of more than 3.5 million unique #DistanceDance videos, which have collectively been viewed more than 15.6 billion times, the most viewed hashtag challenge on TikTok to date. The hashtag also generated more than 90 million content shares. D’Amelio’s original #DistanceDance video has been viewed more than 191 million times. The star has also been vocal on Instagram about her struggles with an eating disorder.