Healthcare industry development lead, Google
The best way to glean insights from the kind of massive amounts of data a company like Google has access to? “Think like a patient,” advises Cozi Namer, Google’s healthcare industry development lead.
In his many speaking opportunities this past year, Namer’s biggest suggestion for companies sitting on piles of data is to practice what he calls “data altruism,” or the importance of treating people with real life respect in order to find the human connection hidden within the numbers. “Data is human and you should treat it as you would a patient … with care,” Namer told audiences at PulsePoint’s Digital Health Forum. “Data presents those who use it with opportunity, but with that opportunity also comes great responsibility.”
He, along with his team, has made it his mission to help bridge the gap between patient privacy and personalized medicine. “We can never forget that there is a human on the other side of that computer,” he said. “Digital data is not something to just play around with. If you would not use it when speaking with your patient in person, then you should not use it in a digital format.”
Namer said often those in the healthcare industry try to cast too wide a net in trying to reach more patients, when what they should be focusing on is “What are we doing to prevent people from getting sick?” and “What are we doing to build relationships across the board?”