Head of health strategy, Facebook
The career of Roni Zeiger has long pivoted around technology and health. He’s worked to leverage the platforms afforded by digital technology and the communities they form to improve patient health.
Earlier in his career, Zeiger worked at Google as chief health strategist, leading efforts around Google Flu Trends and Symptom Search.
In May 2019, Zeiger announced he was decamping from Smart Patients, which he cofounded and served as CEO, to work at Facebook. Serving as an online community for patients and caregivers, Smart Patient perhaps serves as a blueprint for the problems Zeiger will tackle at the world’s largest social media platform, where the problems seem even more pressing.
At the social media giant, Zeiger serves as head of health strategy, spearheading work around improving Facebook’s Health Support Groups, a recently launched tool that will help users find groups based on health issues.
Facebook is currently in the midst of building its platform around groups and events and moving away from its news feed.
An equally crucial task has also been given to Zeiger: making sure that the health information hosted on Facebook is accurate. At a time when the proliferation of “fake news” has run afoul of politicians and the public, Zeiger’s work is especially prevalent.