CEO, Omnicom Health Group

Omnicom Health Group was a bold move to streamline the holding company’s more than a dozen agencies into a single entity. Under CEO Ed Wise’s leadership, that bet has seemingly paid off.

Last year saw Omnicom Health Group snap up Snow Companies and Elsevier’s pharma communications business in Japan. Snow bolstered Omnicom’s direct-to-patient comms and marketing initiatives, while the Elsevier business, now known as EMC K.K., strengthened its medical content business in Japan.

Omnicom Health Group was formed to simplify a byzantine maze of healthcare agencies, dividing its brands into four categories: professional; patient; payer; and regulatory, evidence, and medical.

Wise told MM&M in April 2018 the consolidation was done to make clients’ lives easier.

“They’re looking to us to not only navigate, but also curate the best resources across our groups,” he said. “Our clients have fewer resources. They’re counting on us to take some of the agency management burden off the table.”

 

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