Awareness around health issues and people’s thirst for more information in a digital age mean the role of marketing and communicating around it is more crucial than ever
Steve Barrett, PRWeek
PRWeek has once again teamed up with our sister title MM&M to bring you a whole issue dedicated to the areas of health and pharma communications and marketing.
The issue includes the second iteration of our Health Influencer 50 list of the biggest players across marketing and comms in biopharma, agencies, government, hospitals, nonprofits, and retail.
We have pooled resources to create three in-depth features in hot-button areas including the future of the agency sector in health and wellness, how earned media plays an increasingly important role in health and pharma, and what should be done about opioid marketing.
Our regular monthly elements over on PRWeek’s main website are also devoted to health, and you can hear from key influencers such as the CEO of trade group PhRMA, Stephen Ubl; Abbott’s head of public affairs, Melissa Brotz; Fitbit’s CMO, Tim Rosa; and WebMD’s Stephanie Snipes.
Health is self-evidently one of the biggest aspects of everybody’s life, but awareness around health issues and people’s thirst for more information in a connected and digital age mean the role of marketing and communicating around it is more crucial than ever.
PRWeek and MM&M’s second Health Issue and Health Influencer 50 sets the stage for the big discussions in the health space and profiles a sector that now accounts for up to 50% of some generalist agencies’ billings — or, as WPP CEO Martin Sorrell dubs it, “one of the world’s broadest and most profoundly important business sectors.”