As president of IPG media firm Healix, Jeffrey Erb understands how the pharma advertising world is changing and what opportunities that presents.
“What I find exciting about the industry is that it’s going through a significant amount of change,” he said in August.“What we do is really push people out of their comfort zone. We’re constantly looking at things differently and figuring out ways to evolve with the way the world is evolving and that is where you find your agency’s differentiation.”
As the industry changes, it gives healthcare agencies the chance to push boundaries in a sector that is traditionally more conservative, Erb said. He is also actively trying to make the industry better, helping form a consortium for media buyers in the point-of-care sector.
He has led Healix since April 2016. Before that, his career jumped between film production companies and marketing firms.
On the marketing side, Erb has recently worked at Digital Brand Expressions, Alliance Life Sciences, and Harte-Hanks, among others. He has also cofounded two production studios, Ironbound Studios Minnesota and Framelight.