Senior team lead, Biosector2
Keri McDonough’s leadership of the Biosector 2 team behind Be Vocal: Speak Up for Mental Health, created alongside Sunovion and several advocacy groups, cemented her place as one of the industry’s influential voices.
Centered around a photography collection and Beyond Silence, a documentary, Be Vocal showcased the stories of thriving individuals with mental health conditions. Specifically, it gave them a platform to communicate the importance of speaking up — about their own conditions and within the context of their communities.
The campaign’s success was due in no small part to its tone. Rather than paint individuals’ stories with a broad brush and play up their inspirational nature, McDonough and her team presented them in a plainspoken manner, eschewing dramatic cliché for practical sentiment.