MD, life sciences agency lead, Deloitte Digital
By Nancy Powell, director, digital health, Celgene
I’ve had the opportunity to learn and partner as a client with Larry over the years while he held leadership roles, first at Digitas Health, then at Havas, and now in his most recent role at Deloitte Digital.
Larry’s curiosity, pioneering mindset, and uncanny knack for charting where trends are going has led to igniting actionable insight.
One of those areas involves delivering optimal customer experience. When it comes to creating engaging touchpoints for consumers and personalizing them through data, pharma companies find themselves at varying levels of sophistication.
Yet, there is tremendous opportunity to provide helpful interventions for people wherever they are on the health journey. This in many ways is uncharted territory for pharma, but as Larry has noted, “No industry has more right to engage with its customers than pharma.”
I believe that, combined with his diversity of field work with some of the industry’s best-known digital agencies, and in his present position, Larry is exceptionally poised to make good on this potential, and to help life science organizations achieve more value and impact by matching the expectations of consumers for bringing that “Amazon experience” to healthcare while expanding our toolkit.
His commitment to empower and enable strategic teams and clients keeps them at the forefront of challenging and defining what will be normal in healthcare in the next decade.