President, global healthcare practice, Weber Shandwick
A fixture on the Health Influencer 50, Laura Schoen has been a titan in healthcare marketing for almost 20 years in her post as president of global healthcare to one of the world’s largest PR firms, Weber Shandwick.
Some Weber Shandwick health clients include Merck and GSK’s Excedrin brand. The Interpublic Group firm was showered with plaudits at the PRWeek U.S. 2018 Awards for its work around Excedrin’s #DebateHeadache campaign.
In that piece of social media-driven work for the painkiller, Weber Shandwick helped boost sales by 10% over the prior year by highlighting the 2016 campaign as a leading cause in American migraines.
In addition, Schoen doubles as chair of Latin America at Weber Shandwick. Earlier this year, her efforts serving in that role for the past 10 years were recognized when she named the best PR pro for Latin America for overseeing a region comprised of 270 staff and five offices.