Chairman of advertising and client partnerships, NBCUniversal
During her tenure at NBCUniversal, Linda Yaccarino has advanced several efforts to transform NBCU’s advertising function. In her current role, she oversees advertising across all NBCU platforms, including its broadcast, cable and digital properties. Over the course of her seven years with the company, Yaccarino has also implemented new digital analytics tools, streamlined the company’s broadcast and digital advertising and worked to place advertising in context with the content around it.
The latter effort was showcased during the CES 2019, during which Yaccarino previewed NBCU’s plans to use artificial intelligence to match ads with the “right” content. It could ultimately help NBCU reduce total commercial break time by 20% by the end of this year — while at the same time increasing the relevance of the ads to viewers.
The network is third among those vying for attention from pharma brands. NBC banked $593 million from pharma ads in 2018, per Kantar, compared to $1 billion for CBS and $641 million for ABC.