CEO, WW International
Last year, Mindy Grossman decided to change Weight Watchers’ name to WW and adopt a new tagline, “Wellness that works,” as the company responds to changing views on healthy lifestyles.
As part of a shift away from a traditional focus on slimming and toward a more rounded idea of wellness, WW has partnered with Headspace, embedding its meditation service in the WW app. The company is also updating its FitPoints system to encourage choices that have the greatest impact on an individual’s health and wellness. It will be tailored to each user within their app.
Moreover, WW is introducing Connect Groups, a social feature in the app that will allow users to connect with others who share their dietary needs, life stage and preferred activities.