SVP and CMO, CVS Health

By Kevin Hourican, EVP, pharmacy services, CVS

Norman de Greve is an ideal business partner. He has led his team in growing our retail business profitably through strategic and compelling marketing strategies that resonate with consumers.

Norm deeply understands our customers and consistently challenges our retail leadership team to evolve our service, as well as the services we offer them. He then leads his team in building meaningful campaigns that articulate these offerings and our key messages clearly to customers.

CVS Health is a purpose-driven company. Our purpose: Helping people on their path to better health. Norm understands being purpose driven is much more than a marketing strategy — it needs to be embedded in every decision we make.

Most recently, Norm led the commitment CVS Pharmacy made to no longer materially alter beauty imagery for our stores and marketing, partnering and collaborating with our national brand beauty partners. This decision was made to address the growing concern around the propagation of unrealistic imagery as a significant driver of health issues.

I am lucky to have someone with Norm’s talent, and passion for our purpose, as my marketing partner.


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