SVP, Chief PR Officer, Northwell Health
Northwell Health, what was once called North Shore Long Island Jewish Health, includes 23 hospitals, approximately 750 outpatient facilities and includes long-term care, rehab, home care, hospice and urgent care services and a school of medicine. With about 70,000 employees, it is New York state’s largest private employer.
Terry Lynam recently helped the system rebrand, a somewhat touchy undertaking given the history of the system’s hospitals, some of which are anywhere from 50 to 100-plus years old. The solution? Rebrand the entire system but allow individual facilities to keep their traditional monikers.
Another tricky chore for Lynam? Guiding Northwell Health’s purpose efforts to inspire the healthcare industry to take a position on gun violence.
In a full-page New York Times ad Northwell Health bought recently, CEO Michael Dowling called on healthcare providers to “use our collective voice, the power of our lobby and the financial weight of our $3.5 trillion industry to combat gun violence in America.”
The ad is just the start. Lynam said Northwell is developing an action plan that will describe policies it supports and other ways it can fight gun violence.